If you are looking to:

• Gain a deeper understanding of people’s experience of the service you provide

• Gain some real-life stories to help bring your statistics to life

• Check if there is a gap that your quantitative research/evaluation can’t fill

• Explore the feasibility of a new idea, concept or service

Qualitative research might be the answer.

This type of research is great for understanding attitudes, motivations and emotional drivers in a ‘safe space’. It is especially good for exploring sensitive subjects or where people do not feel comfortable completing a survey. It can also be very useful for evaluating ‘soft’ outcomes that relate to how people feel and uncovering unintended impact that you might have on people’s lives.

We can help you to:

• Develop your own qualitative research materials and skills

• Design discussion and interview guides

• Carry out depth interviews - face to face, virtually or by phone

• Facilitate discussion groups - face to face or virtually

• Prepare compelling case studies