Hannah Calderwood

Senior Research Associate

Hannah loves to understand what makes people tick. An experienced researcher specialising in consumer and shopper insights, Hannah started her market research career in 2004, gaining a wealth of experience at Ipsos MORI and then Nielsen. She has worked across a broad range of sectors and audiences, including retail, FMCG, telecoms, health, public sector and leisure and tourism.

Predominantly a quantitative researcher, Hannah’s real passion lies in getting to the heart of client issues and using this knowledge to pull together research results to create a story and deliver actionable insights for clients.

Hannah has an MA in Applied Social Research from the University of Manchester. In her spare time, Hannah can be found enjoying the outdoors with her family or working hard as Secretary of the school PTA.