- Do you want to get a broad picture of people’s views or habits?
- Do you need to test out your assumptions about one or more topics?
- Do you need some numerical measures (percentages or numbers) to help you analyse and understand the insights you are after?
- Do you need to gather some quantitative data for a piece of research or evaluation?
If the answer to any of the above questions is ‘Yes’ then a survey could provide what you need. I have a wealth of experience in survey research – I still get excited about the challenge of designing the best survey for the job.
Take a look at this case study that shows how I have helped clients to:
- Design, set up and implement on and off-line surveys
- Analyse, report and present survey insights
- Support clients to use survey insights to build an evidence-based action plan
- Coaching-style support to help clients set up and implement their own survey(s)
- Survey hosting
If you need to do some relatively quick research or evaluation that provides a numerical measure (percentage or numbers) of people’s views or habits, then a questionnaire-based survey may suit you very well.
Surveys come in all shapes and sizes but those that are most effective have ONE thing in common – they are carefully designed with the participant experience, as well as the researcher’s objectives, in mind. They will:
- Be quick and easy to complete
- Flow logically – first and foremost for the participant (NOT the researcher!)
- Be informative and engaging
- NOT be frustrating or alienating for the participant
- Respect the fact that the participant is giving their time and effort to help you understand something better
- Provide accurate answers to your central research questions
- Provide actionable insights that facilitate positive change
Interested in finding out more?