Whether you need our help to understand customers, employees, impact or society, we have the skills and experience to enable you to capture insights that will help your organisation flourish. We often recommend a mixed method approach which draws on a powerful blend of qualitative and quantitative data – explained below. We are firm believers that one size does not fit all.
By listening very carefully to what you tell us, we’ll help you decide on the right mix of activities so that you only invest in what you really need. Here’s a brief description of each approach to capturing insights:
This type of research is great for understanding attitudes, motivations and emotional drivers in a ‘safe space’. It is especially good for exploring sensitive subjects or where people don’t feel comfortable completing a survey. We offer:
Quantitative research is for you if you want to gather and understand numbers or percentages – basically where you need a critical mass of data that allows you to generalise to some extent. We offer:
Mystery shopping allows you to evaluate the customer experience in real time. It helps you understand what it feels like to be a customer and can identify areas of excellence as well as opportunities for improvement. We offer:
Using our well-developed research and coaching skills, we also work with teams to help them solve problems, action plan and develop best practice.
Interested in finding out more?
Give us a call or drop us an email – 01865 596771 / firstname.lastname@example.org